figures verified 2026-09-10

Brand24 vs Awario

Brand24 costs more but ships MCP, llms.txt, weekly blog updates, and a working API add-on. Awario costs less at the entry tier ($29/mo annual), has operated since 2015, and runs its own crawler across 13 billion pages a day. Awario has no agent surfaces at all, its blog is nearly dormant, and its comparison pages quote prices that are years out of date. Pick Brand24 if you want agent-readable files and broader source coverage. Pick Awario if you need the cheapest entry price and do not need API access.

Feature	Brand24as of 2026-09-10	Awarioas of 2026-09-10	discatchthe plan
Built for agents first(partial: an MCP server exists but the product is dashboard-first)	partial	no	yes
MCP server	yes	no	planned
REST API and webhooks	paid add-on	Enterprise	yes
Push that wakes an agent(calls your agent when a catch fires, instead of waiting to be polled)	no	no	yes
Waterfall coverage(several providers per source, cheapest first, merged)	no	no	yes
Pay per unit	no	no	yes
Query-time price quote	no	no	yes
Discourse forums	no	no	yes
Relevance judged by your model(raw candidates plus a prescore by default)	no	no	yes
Never posts for you	yes	yes	yes
Open playbooks(copyable scripts that plug into the API, published under MIT)	no	no	yes
Entry price	$199/mo	$29/mo	free, then units
Entry price, annual	$199/mo	$29/mo	free, then units
Entry price, monthly	$249/mo	$49/mo	free, then units
API access	$99–$149/mo add-on, Business only	Enterprise only ($249/mo annual)	included
MCP server	yes (help center only)	no	planned
llms.txt	yes (33 KB)	no	yes
Operating since	2011	2015	pre-launch

Price

Brand24 lists five tiers. Individual is $199 a month on annual billing or $249 monthly. Team is $299 annual. Pro is $399. Business is $599. Enterprise starts at $1,499. API access is a paid add-on on the Business tier. The cheapest path to a Brand24 API is about $698 a month.

Awario has three tiers (awario.com/pricing/, 2026-09-10). Starter is $29 a month annual or $49 monthly. Pro is $89 annual or $149 monthly. Enterprise is $249 annual or $399 monthly. API access is Enterprise-only. The cheapest Awario plan with API access costs $249 a month annual.

Awario is cheaper at every tier. Starter at $29 annual is 85 percent less than Brand24 Individual at $199. The cheapest API path is also cheaper: Awario Enterprise at $249 a month annual versus Brand24 Business plus the API add-on at about $698. Neither has a free tier. Both offer a free trial with no credit card.

Awario gives more mentions per dollar at entry: 30,000 on Starter versus 2,000 on Brand24 Individual. But Awario caps stored mentions per topic (5,000 on Starter, 15,000 on Pro, 50,000 on Enterprise) and overwrites the oldest when the cap is reached. Brand24 stores all mentions within the plan quota.

	Brand24 Individual	Awario Starter
Annual	$199/mo	$29/mo
Monthly	$249/mo	$49/mo
Keywords	3	3
Mentions/mo	2,000	30,000
Stored per topic	all (plan limit)	5,000 (oldest overwritten)
Users	1	1
API	no (add-on on Business)	no (Enterprise only)
Free trial	14 days, no card	yes, Starter limits, no card

Prices from brand24.com/prices/ and awario.com/pricing/ on 2026-09-10.

Sources

Brand24 claims over 25 million sources with 12 source pages covering Reddit, X, TikTok, Instagram, YouTube, and app-store reviews. Sources are gated by plan: LinkedIn, Medium, Quora, YouTube, and TikTok start from Team ($299). Reviews, Twitch, and newsletters from Pro ($399). Podcasts from Business ($599).

Awario runs its own crawler ("13 billion web pages crawled daily") and claims coverage of X, Facebook, Instagram, YouTube, Vimeo, Reddit, news, blogs, and web. It has 7 source pages. No pages exist for LinkedIn, TikTok, Bluesky, Hacker News, Discourse, Mastodon, GitHub, Stack Overflow, or Product Hunt.

Brand24 has broader source coverage on paper and more source pages (12 versus 7). Awario does not cover TikTok or LinkedIn with a dedicated page. Both cover Reddit and X. Neither covers Hacker News, Discourse, or developer sources.

Agent surface

Brand24 ships an llms.txt, a pricing.md addressed to agents, an OpenAPI 3.1 spec with 22 paths, and an MCP server at mcp.brand24.com with OAuth. The MCP is documented only in the help center.

Awario has none of this. No llms.txt, no MCP server, no OpenAPI spec, no machine-readable pricing. Its API is Enterprise-only with 7 short help-center pages, no OpenAPI file, and no webhooks. Delivery to a program requires Zapier through email notifications.

Awario’s API documentation covers get alerts list, get mentions, get insights, authentication, rate limits (100 requests per second per IP, 300 requests per minute per token), and error codes. There are no SDKs, no streaming, and no structured data format beyond what the endpoints return. Brand24’s API is richer (22 OpenAPI paths) but gated to a higher price point.

Neither product pushes to an agent when a mention lands. Both are dashboards first. Brand24 delivers alerts by email, Slack, and Teams. Awario delivers by email.

Freshness and trust

Brand24 published about 97 English blog posts in 2026 by September. It has 25 author pages with expertise tags, 63 case studies, and refreshes comparison pages monthly. G2 lists it at 4.6 out of 5.

Awario published 2 blog posts in the last six months. Its most recent is from 2026-04-21. Its marketing sitemap has not been regenerated since December 2022. Its comparison pages cite "Awario Starter: $39/month" and "Brand24 Starter: $59/month," both years out of date. It has 5 case studies, a 480-entry social media wiki, and no author pages.

Awario’s comparison page claims "1,932 mentions for $1 with Awario vs 649 for Brand24." These numbers are based on the old Starter price ($39) and an old Brand24 price ($59), neither of which exists today.

Who should pick which

Pick Brand24 if you want agent-readable files, weekly blog updates, open pricing with a 14-day trial, and a working MCP server. Expect to pay $199 a month or more.

Pick Awario if you need the cheapest entry price ($29/mo annual), want an own-crawler approach, and do not need API access, MCP, or agent surfaces.

The third option

discatch is a social listening API and alert system built for agents. It sells by the unit, not the seat. API and MCP are planned on every plan including the free tier. Catches push to an agent when they fire.

Questions

Which is cheaper, Brand24 or Awario?

Awario. Its Starter plan is $29 a month annual or $49 monthly. Brand24 Individual is $199 a month annual. Awario gives more mentions (30,000 vs 2,000) but overwrites the oldest when the stored cap is reached.

Does Awario have an MCP server?

No. Awario has no MCP server, no llms.txt, no OpenAPI spec, and no machine-readable pricing as of 2026-09-10.

Can I get Awario’s API on the Starter plan?

No. API access is Enterprise-only at $249 a month annual or $399 monthly. The API has 7 help pages, no OpenAPI file, and no webhooks.

Are Awario’s comparison pages accurate?

No. As of 2026-09-10, awario.com/social-listening-tools-comparison/ quotes "Awario Starter: $39/month" (actual: $49) and "Brand24 Starter: $59/month" (Brand24 no longer has a Starter plan; Individual is $249). The pages are undated.

Does either push to an agent when a mention appears?

No. Both are dashboard-first products. Brand24 alerts go to email, Slack, and Teams. Awario alerts go to email.

Should I pick Brand24 or Awario?

Brand24 costs more ($199/mo annual vs $29) but ships MCP, llms.txt, and a working API add-on. Awario is cheaper, runs its own crawler, and has operated since 2015. Pick Brand24 if you need agent surfaces. Pick Awario if price is the priority and you do not need API access.

Who ranks for "brand24 vs awario" today?

Awario defends this pair with a real comparison page at awario.com/social-listening-tools-comparison/awario-brand24/. Other results include Quorage, Xpoz (three-way), CommunityTracker, 6sense, and G2. Brand24 does not have a head-to-head page.

What is discatch and how is it different?

discatch is a pre-launch social listening API built for agents. It plans to sell by the unit with no seat limit, include API and MCP on every tier, and push to an agent when a catch fires. The prices are placeholders. Brand24 and Awario are both shipping today.

Try it yourself

The third option, priced for your own terms. A quote is free and needs no key.

curl

curl -X POST https://api.discatch.com/v1/quote -d '{ "query": "\"your product\"", "sources": ["hackernews", "discourse", "web"], "since": "7d" }'

MCP · coming in phase 3

{
  "tool": "quote",
  "arguments": {
    "query": "\"your product\"",
    "sources": [
      "hackernews",
      "discourse",
      "web"
    ],
    "since": "7d"
  }
}

Last reviewed 2026-09-10 by Parsa Khazaeepoul, founder, dcouple. Brand24 and Awario facts read on 2026-09-10. Research: docs/seo/competitor-map.md.